As the main video player application for BET.com, the OnBlast player is one of the most popular areas on the entire BET online website. Since its completion in July 2007 it has tallied over 72 million user hits, which accounts for over 27% of BET online traffic!
Although development of the video player was started by the client itself, theREDspace was called to complete the majority of the build. Much of the functionality, especially ad tracking and statistics, needed to be coded into the project to make it deployable. At the same time we were in charge of error catching and debugging.